Hard Numbers and Hype Collective parent company rebrands to The Family as part of wider expansion plans

New brand launches with a vision to expand portfolio by helping industry peers launch their own agencies

17 June, 2021, London, UNITED KINGDOM

The parent company of Hard Numbers and Hype Collective has rebranded to The Family as part of wider expansion plans.

The Family will focus on supporting new agency launches from new founders both within the group, and from those across the industry looking to launch their own business. The Family is also looking to invest in micro agencies, typically with a headcount below five, to help them scale.

The name reflects The Family’s vision to act as a supportive, helpful partner to enable those looking to start or accelerate the growth of agencies with a range of services and support.

The company’s portfolio currently contains youth marketing agency Hype Collective, launched in 2017, and B2B communications agency Hard Numbers, launched in 2020. This portfolio will expand across 2021 and 2022, with plans to launch or invest in a professional services business, a creative services business, and an events business.

In building and launching two successful agencies, the team has built up a unique set of tools, capabilities and services. The Family will harness this, and the cash reserves of its portfolio, to invest in would-be agency founders and principal shareholders at micro-agencies.

The Family will enable new and established businesses access to these resources to manage and scale their operations. It will also provide the practical support founders need to realise their full potential.

The Family will enable new and established businesses access to these resources to manage and scale their operations. It will also provide the practical support founders need to realise their full potential.

Paul Stollery, Co-Founder and Creative Director at Hard Numbers and Hype Collective, commented:

“The creative industries are normally a brilliant and supportive place. But when you’re looking to start your own agency, it can be bloody lonely. It’s hard to find good support – both in terms of advice but also investment – unless you know someone who’s done it before. Our goal is to scale The Family’s portfolio from the two businesses it currently owns, to five before the end of 2022, and more beyond. But we want to do this in a way that helps our industry peers launch their own agencies, too. We’ll have an open-door policy for would be founders. Need a mentor? Give us a call. Need financial support? Hit us up. Want to go to the pub and ask us some really basic questions? Absolutely. That’s what family is for.”

Simon Lucey, Co-Founder and Managing Director at Hype Collective, added:

“You hear of agencies launching with big money deals. But for most agency founders, this couldn’t be further from the truth. Our funding – and my first pay packet – came off the back of our first project win. Had we lost that pitch, who knows where we would have been today. Our goal with The Family is to offer everything we wish we had when we first setup.”

Darryl Sparey, Co-Founder and Managing Director at Hard Numbers, commented:

“We are founders. We understand the challenges that agency founders face. And believe that we can help would-be founders to navigate the challenges of setting up on their own. We offer tools, software, office space, capital and resources to help people who want to launch their own agencies, so that they can focus on making a success of their business.”

The Family wants to hear from any future founder who wants to launch their own agency but doesn’t quite know where to start. Or anyone running a micro-agency with unrealised growth potential.

For more information, visit TheFami.ly.

- Ends -

Media contact:

Paul Stollery

hello@thefami.ly

+44 7380 849496

About The Family:

The Family is group of creative and professional services businesses. We give agency founders the support they need to launch and grow their businesses. That's what family is for.

The Family’s portfolio currently contains youth marketing agency Hype Collective, launched in 2017, and B2B communications agency Hard Numbers, launched in 2020. We’ll be welcoming new businesses to The Family in 2021 and 2022.

There are three principal shareholders in The Family: Simon Lucey, Paul Stollery and Darryl Sparey. For more information, please visit: TheFami.ly

About Hard Numbers:

Hard Numbers is a performance-driven, data-informed marketing and communications consultancy, with a focus on delivering tangible, demonstrable return on investment for our clients. We create campaigns that drive pipeline, sales and company growth for fast-moving business-to-business companies.

We speak in plain English. We hate jargon. We work very hard. We utilise technology to make us more efficient. We use continuous professional development to make us better at our practice. And we measure and deliver meaningful results. Not just reach.

In uncertain times, you need Hard Numbers.

For more information, please visit: HardNumbers.co.uk

About Hype Collective:

Hype Collective is a youth marketing agency. We work primarily across experiential, influencer, research and paid media.

Every campaign that we run creates opportunities for students, whether that is work experience, society funding or brand partnerships.

For more information, please visit: HypeCollective.co.uk